March 5, 2024

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Public, a modern-day fractional investing platform, officially launched options trading, sharing 50% of its options trading revenue directly with members.

Jannick Malling,co-founder and co-CEO of Public expressed the motivation behind this move, telling Benzinga, "We are excited to turn the payment for order flow model on its head for the benefit of our customers. By sharing up to 50% of our PFOF with our customers, we have created the cheapest way to trade options and brought needed transparency to the market."

Public believesusers deserve to know the costs and incentives involved in trading. This commitment to transparency is further emphasized by the revenue-sharing model, allowing members to be aware of the exact earnings on every options transaction.

Until March 31, members can secure their lifetime 50% rebate by activating options trading on Public. Following March 31, Public plans to offer a tiered options rebate that members can earn via referrals.

Publicimplemented an onboarding process, ensuring each member is granted appropriate access. Trading with Public provides a comprehensive educational resource center with guides on various strategies and foundational terminology.

The platform caters to investors of all experiences, evidenced by an education mode for newer traders, automatically surfacing relevant educational content throughout the trading process, as well as a central options hub for advanced analytics and insight into current market conditions.

Public will add additional strategies andfeature functionalityin the future.

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