Is it Frankenbrine’s monster?
As if salted cucumbers weren’t already having a moment: Gherkin-istas all over the US are traveling to a New York deli to try a sandwich that’s literally “in a pickle.”
It has been pickle mania, Anthony Fiorito, the owner of Seven Brothers Gourmet in Oceanside, Long Island, which sells around 250 of them a day, told Gothamist.
For the uninitiated, this briney Frankenfood entails cured meats, cheese and other ingredients sandwiched by two cored-out pickles like a savory equivalent of the notorious Luther Burger (beef patties bookended by donuts). 3 “This is seriously the best thing ever,” gushed Gabby Parmesan while trying the salty sammie on camera. TikTok / @gabbyparmesan
While this Long Island sandwich shop has been hawking these umami-licious sandwiches since January, they only just started blowing up thanks to a viral TikTok with over 4 million views.
In it, a food influencer who goes by Gabby Parmesan and now describes herself as the “pickle sandwich girl” due to the clip’s popularity can be seen chowing down on one of these cornichon-cocooned creations.
“This is seriously the best thing ever,” gushes the foodie as pickle juice drips from the gherkin grinder. 3 The shop reportedly sells over 200 pickle sandwiches a day. Instagram / @sevenbrothersoceanside 3 Seven Brothers Gourmet Food Market in Oceanside, NY. Instagram / @sevenbrothersoceanside
Now, the pickle sandwiches are selling like hot cakes with people making pilgrimages from as far as Albany to get a bite of the umami-licious dish, according to Fiorito. see also People are traveling across the world to try the viral millennial Willy Wonka’ chocolate bar
He says the lion’s share of customers are teen girls who’ve seen the evergrowing number of TikTok reviews of the pickle hero.
And it’s not just New Yorkers who are clamoring to get a taste. Weve met people from Upstate New York, Connecticut, Massachusetts, said Stephanie, an employee at Seven Brothers, told Nextstar.
She added that she’s had customers come from as far as California and ask whether Seven Brothers Gourmet would ship a sandwich to their door.
Alas, Seven Brothers does not do delivery.
The sandwich has been the pickled cherry atop the ever-burgeoning phenomenon of baptizing every food in brine.
Gen Z — the kings of rebranding — have fomented a pickle renaissance thanks to gherkin-related trends, includingGirl Dinners,cookingfried cheese and pickle wraps, completing theHot Pickle Challengeand makingChamoy-spice flavored pickle kits.
