April 29, 2024
Amazon to launch pay-by-palm technology at all Whole Foods stores by year-end
Amazon One lets users enter and pay for items in stores by swiping their hand over a kiosk.

Amazon is bringing its palm-scanning payment system to a Whole Foods store in Seattle, the first of many planned future locations to roll out the technology.

Amazon

The company first introduced the technology in its Go cashierless stores, but later began adding it to Whole Foods supermarkets. Amazon One is now in more than 200 Whole Foods locations, and the company said it will be available in all of the upscale grocer’s roughly 500 stores in the coming months.

Amazon said Thursday it’s seeing “growing demand” for the technology, with it recording 3 million uses of Amazon One.

The company has increasingly marketed its physical store technologies to third parties as part of a unit that now sits under its Amazon Web Services cloud division. Amazon has signed deals with airport stores, sports stadiums and concert venues to install its palm-based payment tech and cashierless checkout system, called Just Walk Out.

Popular bakery-cafe chain Panera Bread began testing Amazon One at some of its stores earlier this year. And the Coors Field baseball stadium in Denver in May began letting attendees buy alcohol using the palm scanning device.

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