Apple CEO Tim Cook greets attendees during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California.
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Experts say that the $3,499 product can break through where other VR headsets haven’t due to Apple’s design, brand loyalty and technology.
Apple also announced a new, bigger MacBook Air laptop to juice Mac sales, as well as high-end desktops for 3D designers and programmers. The company also revealed major updates to iPhone, iPad, and Apple Watch operating systems.
In May, Apple CFO Luca Maestri suggested that Apple’s revenue may decline around 3% on an annual basis during the current quarter.
Although Monday’s stock price is a split adjusted all-time-high, Apple’s market capitalization isn’t currently a record because the company has bought back some of its shares. Apple is now worth $2.89 trillion, according to FactSet data.
