August 2, 2025
Nintendo hiking price of original Switch for U.S. customers
The Switch 2 launched in the middle of President Donald Trump's trade war amid rapidly shifting tariff policies.

A child playing with a Nintendo Switch game console.

Julian Stratenschulte | picture alliance via Getty Images

Nintendo said Friday it plans to hike the price of its original Switch “family of systems and products” in the U.S.

The price increases, which take effect Aug. 3, are being made “based on market conditions,” the Japanese company said in a post on its website. It will affect the original Switch console, Switch Lite and OLED models, as well as some Switch accessories.

The price of the Switch 2 console, along with physical and digital Switch and Switch games, will remain the same for now, Nintendo said. “However, please note that price adjustments may be necessary in the future,” the company added.

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Earlier on Friday, Nintendo reported fiscal first-quarter earnings that beat expectations.

It disclosed that sales of Switch 2 consoles hit 5.82 million since its June 5 release. The company also maintained its forecast of 15 million Switch 2 sales this fiscal year, though analysts suggested that may be conservative.

The Switch 2 launched in the middle of President Donald Trump‘s trade war amid rapidly shifting tariff policies. The $450 console debuted as Trump paused tariff increases on Japan and Vietnam.

Tariffs have since shifted. On Friday, the Trump administration unveiled a new wave of “reciprocal” tariffs on several countries, with rates ranging between 10% and 41%.

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