Global premium smartphone sales grew eight percent YoY in H1 2025, according to Counterpoint Research. Apple retained its top position with a 62 percent market share, followed by Samsung, Huawei and Xiaomi. Google climbed to the fifth spot this time, thanks to strong Pixel 9 sales, which doubled YoY.
Global premium smartphone sales grew eight percent YoY in H1 2025, according to Counterpoint Research. Apple retained its top position with a 62 percent market share, followed by Samsung, Huawei and Xiaomi. Google climbed to the fifth spot this time, thanks to strong Pixel 9 sales, which doubled YoY.
