Instagram Rolls Out Invite-Only Blend Feature With Customised Feed

The blend feature on Instagram (tap to expand)

Instagram says a blend is an invite-only feed that allows users to see a customised feed of Reels via a DM chat. This feed is personalised for each other, based on their activity on Instagram. Users need to invite a friend to join a blend. Once a request is accepted, any Reels sent to the chat will notify users and the blend will be updated.

As part of the feature, users who have joined a blend will see who each Reel is suggested for, even when Reels are sent via DM. While viewing Reels in a blend, users can respond via a message bar at the bottom of the screen, or quickly react with emoji. Users can also see a blend icon in their DMs, which appears at the top of the chat window, next to the audio call and video call buttons.

Gadgets 360 tried out the blend feature on Instagram, and the feature works as advertised. We were able to join a blend after receiving a request, which is delivered as a DM. Tapping the Join button enables the feature for both users, and either member can leave the blend at any time.