X Corp. CEO Linda Yaccarino told CNBC that she has “autonomy” under owner Elon Musk in an interview Thursday, adding that advertisers should be comfortable returning to the platform under her leadership.
Yaccarino pointed to the Tweet announcing her hiring, where Musk underscored his continued control over product and development. Yaccarino told CNBC’s Sara Eisen that her role was “everything else” involved in “running the company.”
Echoing prior comments from Musk, Yaccarino said that the company was “close” to break-even.
Coca-Cola, Visa, and other brands had returned to Twitter advertising under her leadership, Yaccarino added, as a result of her direct engagement with marketing and communications executives.
Questions swirled about Yaccarino’s autonomy under Musk, given his extensive control over the company and his other ventures, including Tesla and SpaceX. Yaccarino also emphasized Twitter’s apparent effort to improve advertiser experience, after brands fled from the platform shortly after Musk acquired it.
Brands are “protected from the risk of being next to” potentially toxic content, Yaccarino said. The X Corp. CEO added that if content is “lawful but awful” it is difficult to remove the content from the platform, but that Twitter’s new content controls would tamp down on advertiser risk.
The CEO also demurred on a potential cage match between Musk and Meta founder Mark Zuckerberg. If it does happen, Yaccarino said, “Elon is training,” emphasizing that a potential cage match would be a “great brand sponsorship opportunity.”
Yaccarino argued that X was “healthier” than it was a year-ago when it was publicly traded. “You might not agree” with all posts, Yaccarino added.
Layoffs were a “very necessary cost discipline exercise,” the CEO added. X Corp. now has about 1,500 employees, Yaccarino told Eisen. Twitter employed around 8,000 people before Musk acquired it.
Yaccarino was relatively dismissive of the threat posed by Meta’s Threads, which has seen engagement fall off since a buzzy launch. But, she added, “you can never ever take your eye off any competition.”
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