Amazon to Roll Out 'Buy With Prime' Feature to Sellers on This Date

Amazon has announced that it will roll out its 'Buy With Prime' button to allow merchants to sell products using its payment and delivery services outside it's shopping platform. The invite-only launch that was made available in April last year will be widely available to merchants in the US by January 31, according to the e-commerce firm.

Amazon will widely roll out a feature by end-January that allows online merchants outside its platform to use the e-commerce giant’s payment and delivery services, as it takes on rising competition from Canada’s Shopify.

‘Buy With Prime’, which was launched as an invite-only offering in April, will be widely available to US-based merchants by January 31, the company said.

It added that the product has increased shopper conversion rate by an average of 25 percent, meaning that many more people placed an order when ‘Buy with Prime’ was available versus when it was not.

Prime members, who pay $139 (roughly Rs. 11,500) per year and drive most of Amazon’s sales volume, can buy products from these merchants by clicking the ‘Buy With Prime’ button on their storefront.

The offering competes with the Shopify Pay feature offered by the Canadian company, which has emerged as an alternative for online merchants looking to directly sell products to consumers.

Several Amazon merchants, mostly small and medium-sized, started selling products directly to customers via their websites during the pandemic, citing high shipping costs, and limited warehouse capacity.

CNBC had reported in September that Shopify was warning merchants trying to install the ‘Buy With Prime’ button that the feature violates its terms of service.

Affiliate links may be automatically generated – see our ethics statement for details.

Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2023 hub.